MotorCity Casino has agreed to become the presenting sponsor of the Woodward Dream Cruise.
For those readers unaware of the Dream Cruise, it is a massive car cruise along Woodward Avenue from Ferndale, Michigan on the south end to Pontiac, Michigan on the north end.
Those who were teenagers in the 1950s and 1960s view the Dream Cruise as the greatest event in the history of man.
Those who were teenagers at any other time in history view the Dream Cruise as a huge pain in the neck that destroys commerce along Woodward Avenue for two solid weeks.
It is unclear what benefit, other than advertising, will accrue to MotorCity Casino as a result of its sponsorship.
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